Salih's design is based on a harmonious relationship with proportions, elevated to its pinnicle, thus creating an impression that he possesses an innate sense of beauty as well as an intuitive understanding of what makes a product aesthetically appealing. This stems from his rich creative portfolio, where various experiences from architecture, design, and art, converge.
He approaches wood, his favourite material, almost sculpturally, while never neglecting the technological logic of its craftsmanship and always showing immense respect for traditional woodworking techniques.

Salih’s design aesthetic in his approach to furniture design, has remained faithful to the golden era of modernism, exemplifying the classic mastery of 20th-century designers. Undoubtedly, he stands as one of the pioneers of the contemporary Bosnian design scene.

Since 2004, Salih has been imparting his knowledge of industrial design to the younger generations as a professor at the Department of Product Design, at the Academy of Fine Arts, in Sarajevo. As a result, he has been a mentor to other designers within the Gazzda design team, guiding them as they took their initial steps into the world of design.